The campaign invites Thais to be “good hosts” and reinforces confidence through the Trusted Thailand initiative—ensuring every visit is reassuring, memorable, and inspiring repeat travel. The Tourism Authority of Thailand (TAT) hosted the official launch of “Lalisa LISA Manobal” as the Amazing Thailand Ambassador under the “Feel All the Feelings” campaign, marking a significant milestone in elevating Thailand’s tourism image as a Quality Leisure Destination. Ms. Thapanee Kiatphaibool, Governor of the TAT, said: “TAT believes that sharing Thailand’s beauty through LISA’s perspective will help travellers see Thailand as a leading quality destination with depth beyond scenic attractions. Upon their journey in Thailand, travellers encounter diverse feelings and values woven into experiences across each destination. At the same time, TAT continues to strengthen confidence in Thai tourism through the “Trusted Thailand” initiative, positioning Thailand as a quality destination that travellers can trust and choose with confidence.