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TikTok’s influence on food: How online trends blow up
['Augustus Bambridge-Sutton']
BeverageDaily.com
Summary of TikTok food trendsTikTok drives rapid global food trends through personalised algorithmic contentEmotional visuals and aesthetics help viral TikTok food trends spread quicklyCreators perceived as authentic strongly influence young users’ food choicesTikTok trends significantly boost sales of trending ingredients and productsDubai chocolate, cottage cheese and freeze-dried candy markets surged via TikTokYou’ve likely heard of Dubai chocolate.
TikTok trends exert an outsize influence on food and beverage, especially among younger consumers.
TikTok is, in particular, a source of developing food trends, with many now-ubiquitous trends originally stemming from the platform.
Dubai chocolate is one particularly popular TikTok trend (Image: Getty Images/ClerkandCompany)Which food trends were boosted by TikTok?
Food trends originating there can move markets.