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Sparkling in aluminium: Usability is key for Brown Brothers wine bottles
['Audrey Yow']
FoodNavigator-Asia.com
The aluminium wine bottle is designed for convenient transportation and resealability, meeting sustainability needs at the same time.
The aluminium bottle opens up new occasions for sparkling wine as well,” Brown told FoodNavigator.
“Aluminium is 40% lighter than our current glass wine bottles.
“Furthermore, as soon as you open a sparkling bottle, it’s difficult to reseal.
Retail feedback signals openness to aluminium wine formatsEarly online sales and feedback from major retailers including Coles suggest consumers are receptive to the aluminium format, according to Brown.