Super Bowl LX does not feature the Packers, but does feature two general managers developed in Green Bay. The Packers in the Super Bowl (sort of)I know the architects of these two teams, and it is nice to see their success. We won’t see that in a Super Bowl any time soon. But, as I was told by a high-ranking league executive after Super Bowl LII in Minnesota, never again. The Super Bowl is also about football; but about a lot more than that: sponsorships, advertising, hospitality, parties, entertainment, etc.