That no longer matters, as Toyota’s luxury division is now happy to report record sales. Lexus grew in virtually all major markets, except Europe, where sales fell 2.3 percent to 80,686 vehicles. Percentage-wise, Africa posted the strongest growth in 2025, with sales surging by 18.8 percent to 1,485 units. Lexus LS minivan concept Photo by: LexusThese record-breaking annual results come at a time when the parent company is shaking things up at Lexus. After all, 2025 marked the third consecutive year of record sales.