Digital travel platform Agoda cast the spotlight on the Thai hospitality sector in its latest report Tailored to Win: How Hotels are Using Localisation to Capture Asia’s Tourism Boom. It was noted that up to 92 percent of Thai hotels engaged in the early stages of localisation are seeing higher guest spend as intra-Asia travel accelerates. Localisation strategies go beyond translation, encompassing marketing, booking processes, payment options and guest services tailored to the preferences of each source market. This approach to localisation is reflected in how hotels tailor their offerings for different guest segments and preferences. Hotels adopting a more data-driven approach and taking the first steps towards localization are already noticing that some guests are more willing to up their spend during stays.