By Ruth Abbey Gita-Carlos, Philippine News AgencyMANILA – President Ferdinand R. Marcos Jr. on Wednesday called for sustainable and inclusive tourism as the Philippines, this year’s Association of Southeast Asian Nations (ASEAN) chair, formally opened the ASEAN Tourism Forum (ATF) 2026 in Cebu. When policies are carried out with care, they become sustainable,” Marcos said in a speech delivered by Tourism Secretary Christina Frasco. I share with you the sense of confidence and optimism that ASEAN tourism will continue to strive,” he added. “In ASEAN, tourism has always been more than an industry. First Lady Liza Araneta-Marcos and ASEAN tourism ministers attended the event, which featured cultural performances that celebrate Philippine heritage —from indigenous chants and regional folk dances to contemporary musical pieces.