Some see AI as a tool to increase their impact, while others see it as a threat to their role. From this perspective, it becomes evident: AI isn’t coming for roles, it’s here to remove low-leverage work. Since AI connects costs to actual usage and outcomes, spending can be traced to specific tools, teams, or processes. As AI automates execution, the people and teams that remain essential are those who can clearly explain how their work impacts the business in ways AI cannot. When it comes to creating something inherently new, with no existing market equivalent, AI may fall short at innovation.