Holidaymakers are now seemingly turning away from going to the USA following the announcement of planned social media checks. A new survey, by the World Travel & Tourism Council (WTTC) analysed the answers of 4,500 respondents from many different countries involved with the ESTA programme. It found a third of tourists admit they are less likely to go to America if the social media proposals are introduced, Sky News reports. The plans mean any hint of anti-American sentiment posted online could land tourists hoping to visit the country in hot water with border officials. 'Adding to that [the bond] is the new proposal that tourists may have to provide five years of social media history that needs to be inspected.