I'm a beauty editor: These are the celebrity make-up brands full of brilliant products, plus the one I'd always avoid

Of course when it comes to celebrity beauty lines, responses vary from low expectations and eye-rolls to obsessive collecting. Read on for a who’s who of the brands are actually worth your money, and what to buy from them. On my good list...RARE BEAUTY (Selena Gomez)Launched in 2020, Rare has everything from colour cosmetics to skincare to fragrance. Plus it comes in both matt and shimmer in a wide range of shades to make every eye colour pop. But it’s really really good.