The giveaway is part of the Mamia New Parent Fund, designed to help parents cover the cost of essential baby items throughout 2026. "That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials." Aldi is offering weekly £100 vouchers to families with newborns. Aldi estimates families could save up to £380 by choosing Mamia nappies over leading branded alternatives during a baby’s first 12 months. Parents wishing to apply for the Mamia New Parent Fund need to email mamiaparentfund@aldi.co.uk with a receipt showing their latest Mamia purchase.