| BY Ricki Green |GIO has launched a new brand campaign via Leo Australia focused on reinforcing its role as a dependable insurer when everyday life takes unexpected turns. The work refreshes the long-established brand with a clearer, more confident tone designed to reconnect with Australians and sharpen what GIO stands for. The campaign, directed by Torstein Bjorklund through Good Oil, positions GIO around reassurance and reliability, using a lighter, more emotionally engaging approach that moves away from traditional insurance messaging. It aims to reassert the brand as a familiar safety net for common life disruptions, with a creative style that leans into humour rather than category clichés. The campaign will roll out across television, out-of-home, digital and social channels nationwide.