This campaign showcases what it truly means to ‘Be Fiji’, in a place where a visit is so much more than a holiday. Photography was shot by Josh Kelly from Chee Productions on location across Fiji in the Coral Coast, Mamanuca islands and mainland Fiji. The campaign visuals showcase people experiencing pure happiness through time in Fiji, contrasting the stressors of modern life. With Be Fiji, we wanted media to do more than amplify a message; we wanted it to actively show up for people. As a result, media became the intervention, not just the channel.”In Australia, the ‘Be Fiji’ campaign will also be supported by a range of exclusive deals through My Fiji, with prices starting at AUD $1,449** per person.