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EasyJet Told To Drop £5.99 Carry On Bag Claim After ASA Ruling
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DMR News
The ASA said customers would reasonably understand the claim to mean that a large cabin bag could be purchased for £5.99.
Lack Of Evidence For Lowest PriceIn its ruling, the ASA said it expected EasyJet to provide evidence showing that large cabin bags could be booked for £5.99.
As a result, the ASA ruled that the claim was misleading and told EasyJet not to use it again.
EasyJet also said it was not able to provide specific figures to the ASA because cabin bag prices depend on demand, availability, route, and booking time.
said its research found that typical EasyJet cabin bag prices were around five times higher than the £5.99 figure.