Journalist Emily Schrader described Kattan as a "vile racist bigot who parrots propaganda of the Islamic Republic and mocks the Iranian people," demanding Sephora remove her products. Activists have rebranded Huda Beauty as "Mullah Beauty" in protest, symbolizing its perceived alignment with the regime's oppressive tactics. Online retailers have reported declines in Huda Beauty sales interest, though no official response from Sephora or other major distributors has been issued yet. Activists continue to pressure stores, with posts like, "Sephora must immediately stop selling Huda Beauty. Huda Kattan has publicly supported the IRGC and the Islamic Republic."