U Mobile today has unveiled its Enterprise Innovation Platform (EIP), positioning it as a neutral, ecosystem-driven environment to accelerate Malaysia’s digitalisation efforts. The telco has also confirmed its first eight EIP partners, split into two groups (Anchor Partners and Technology Partners) to cover both foundational infrastructure and applied, vertical-specific capabilities. This structure ensures the platform can support innovation end-to-end, from network and cloud platforms through to industry-specific deployments. This group includes Braintree Technologies, China Mobile International Malaysia, Meraque Group and ZTE Malaysia. EIP HubU Mobile also confirmed that it will launch a physical EIP Hub in July 2026 at Subang High Tech Park.