That's right, the Amazon Fire TV Stick 4K Max (2nd Generation) is currently down to £49.99 at Amazon, which is a £20 saving from its original £69.99 launch price. Save £20 Amazon Fire TV Stick 4K Max (2nd Generation): was £70 now £50 at Amazon The Fire TV Stick 4K Max (2nd Generation) may be a mouthful to say. This 4K streamer is an excellent value for money option overall, and we challenge you to find an app it doesn't support. We found the Fire TV Stick 4K Max (2nd Generation) to be a snappy performer when it came to interacting with the user interface. At a discounted price of £50, the Amazon Fire TV Stick 4K Max (2nd Generation) is a deal that we recommend checking out.