In recent years, airlines have transformed traditional safety briefings, often monotonous and ignored, into mini-performances. Creativity as a Safety StrategyTravel experts confirm that the use of humor, celebrities, and cinematic themes has become an international trend. Even ITA Airways, Italy’s national carrier, has begun experimenting with more engaging safety clips. The Real Test: EmergenciesHowever, as travel industry expert Scott Laird points out, the real test comes during emergencies: passengers often fail to follow crew instructions. In certain destinations, such as Japan, passengers have been observed paying closer attention to safety briefings, demonstrating greater awareness of instructions.