The brand will launch with an initial network of 20 dealerships, with further expansion planned as demand and market opportunities evolve over the next 12 to 24 months. The first phase of the rollout will prioritise establishing a strong national footprint, with dealerships planned across most of South Africa’s provinces. This approach underscores iCAUR’s commitment to accessibility and long-term growth, ensuring customers nationwide can engage with the brand from launch. Technical and service training programmes are already underway. With its ambitious national rollout and experience-led dealership concept, iCAUR is positioning itself as a compelling new entrant in the South African automotive market.