Super Bowl wing consumption seen rising to 1.48 billion NCC cites higher playoff demand and lower retail prices29 January 2026 29 January 2026 1 minute read 1 minute read By: By: Global Ag Media North AmericaAmericans are expected to eat about 1.48 billion chicken wings while watching the Super Bowl, according to the National Chicken Council’s annual Chicken Wing Report. “Especially when it comes to the Super Bowl, where wings rule the roost. For football fans looking to add protein to their spreads at an affordable price, wings are king of Super Bowl menus.”Retail data show increased wing sales during the NFL playoffs. In the Seattle market, wing sales during the playoff period rose 8.6% in dollars, 26.3% in units and 22.2% in volume. The council said the low inventory levels indicate food retailers and restaurants began stocking up ahead of the Super Bowl.