Fragrance-led household brand Fabulosa has unveiled a striking new brand identity, marking an exciting new chapter for the business, as it continues to scale its domestic and international footprint. Driven by global growth ambitions and evolving consumer expectations, the rebrand introduced elevated packaging and a modernised design. Adam Burnett, global brand director at Fabulosa commented: “Fabulosa is scaling at pace internationally, and this rebrand is a significant step in building a brand that resonates consistently across global markets. Very early on, Fabulosa established itself as a fragrance brand, with its products acting as high-quality vehicles for fragrance innovation. If a product can benefit from fragrance, Fabulosa will develop and disrupt the relevant category accordingly.