With a total investment of £1.5m, Clipper is advocating for organic and Fairtrade through video-on-demand, social media advertising via YouTube, Tiktok and Meta, in-store POS and eye-catching merchandising. Injecting colour and positivity into the tea category, the iconic Clipper bird will return to screens this week with its joyful, musical advert focusing on Black Tea. The video-on-demand campaign is set to reach 75% of millennials with both ads to target hit series on Prime Video such as Last One Laughing and Clarkson’s Farm. Commenting on the campaign, Caroline Rose, Clipper Teas brand controller at Ecotone UK, says: “2025 was a great year for Clipper, growing our awareness with TV, consideration with our Glastonbury partnership, household penetration and market shares. The UK’s number one organic tea brand1, Clipper is also the first and largest Fairtrade tea brand with 2025 sales alone contributing to £510k in Fairtrade premium.