Here are facts ‌about India's vast internet and smartphone market key to plans by the likes of Meta and ‌Alphabet's YouTube. India is home ⁠to 500 million unique social ‌media users, to data from research firm DataReportal shows. Social media dominates Indians' daily usage, with an average of 3.2 hours spent on such apps daily, ⁠according to a 2023 report from research firm ​Esya Centre. While specific estimates of children's social media usage are not available, India found ‍in a 2024 survey ⁠that nearly 90% of children aged 14 to 16 have access to smartphones at home. Recreational use dominates screen time, with 76% of the surveyed ⁠children in that age group accessing social media, compared to just 57% using the devices ‌for education in the week prior to the survey.