Sydney Sweeney has officially launched her new lingerie line, SYRN, which is aiming to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty. The Hollywood Chamber of Commerce - who own the IP rights to the Hollywood sign's image - have revealed a "license or permission" is needed to access the landmark, which is managed by the Hollywood Sign Trust. The chamber's president and CEO Steve Nissen told ABC News in a statement: "The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. "The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so. It reads: "It has come to our attention that you and crew filmed the Hollywood Sign last night for a production connected with Persuasion Pictures.