Local businesses say escalating costs and lost sponsorship made Jeffreys Bay less competitive. While everyone argues about who is to blame for the cancellation of the World Surf League in Jeffreys Bay in July, word on the street and in surf circles is the town has priced itself off the calendar in recent years. “Jeffreys Bay is one of the best surf spots in the country. “World Surf League holds 11 competitions a year across the world and they naturally go where it’s cheapest. Spokesperson Zimasa Velaphi said the department did not receive any formal application for the World Surf League event, in accordance with the regulations.