Zeeland East warms up before a previous installment of the Bird Bowl rivalry game against Zeeland West. Ridley Hudson | MLive.comZEELAND, MI – Two high schools, one campus on plot of land measuring less than a quarter of a square mile. It’s a unique arrangement between Zeeland East and Zeeland West, particularly in the athletic arena, where classmates during the day might become rivals after the school bell rings.