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EN
Surcharging gains momentum as dealers confront rising payment costs – Amberly Allen & Tom Priore | Priority DMS
['Jasmine Daniel', 'Colin Fitzpatrick', 'Jaelyn Campbell']
CBT News
Industry estimates suggest that roughly 35% of U.S. dealers have already implemented some form of surcharging, signaling a broader industry shift in how dealers approach payments in 2026.
"– Amberly AllenOn today’s episode of Driving Solutions, we welcome back Amberly Allen, Managing Partner at Priority DMS, and Tom Priore, CEO and Chairman of Priority, to discuss how their partnership is aiding dealers in navigating payments, compliance, and the future of automotive commerce.
As audits become more common, Priore notes that penalties for noncompliance can reach up to $1,000 per transaction, per instance.
Priore mentions that payment processing remains one of the largest recurring expenses for many dealerships, particularly those with high service volumes.
Allen notes that Dealer Associations and payment providers are increasingly focused on payment optimization, such as payables, vendor payments, reconciliation, and back-office efficiency.