Elon Musk has announced that Tesla is preparing to effectively end production of its flagship Model S and Model X electric vehicles beginning next quarter. Declining Sales Underscore Strategic PivotThe Model S and Model X once defined Tesla's rise. The Model S launched in 2012 as a breakthrough luxury EV, followed by the Model X SUV in 2015. In 2025, Tesla delivered over 1.58 million Model 3 and Model Y vehicles, compared to just 418,000 Model S and Model X units combined. Optimus Robots Move to the ForefrontAccording to Engadget, Musk revealed that Tesla aims to produce up to one million Optimus robots using the former Model S and X production lines.