Most of the layoffs will involve warehouse workers who will be tasked with storing and shipping Nike products around the country. In February 2024, Nike reduced its global workforce by 2 per cent (more than 1,600 jobs). When discussing the layoffs, Nike has packaged them as the means of creating a more responsive and efficient organisation. With the current layoffs, Nike has a challenging job: to cut costs and still stay in business with operational capacity to deliver services to customers and remain competitive. The future of the 775 workers who are going to lose their jobs, especially those at the warehouse in Tennessee and Mississippi, is unpredictable.