Plan for migration as you grow: Most startups will use multiple CRM systems as they scale. Understanding when and why CRM mattersBefore evaluating any specific CRM solution, founders must understand the fundamental purpose of CRM systems and when they become truly necessary. Native and third-party integrations: deep connections with accounting software, marketing automation, customer support systems, and business intelligence tools. Implementing a CRM system without team inputYour sales team will utilize this system on a daily basis. Enterprise CRM systems are built for established processes, larger teams, and complex requirements.