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Indian Hotels Company’s Boutique Acquisition: Brij Hospitality’s Next Move
['Bulbul Dhawan', 'Ibs Software', 'Skift']
Skift
Taj-parent Indian Hotels Company (IHCL) is bringing Brij Hospitality into its fold, taking a majority stake in the boutique hotel chain as part of its broader push into smaller, leisure-focused markets.
Earlier this month, IHCL said that it would be acquiring a 51% controlling stake in Brij Hospitality.
The development comes after IHCL acquired Brij Hospitality’s sister concerns ANK Hotels and Pride Hospitality last August.
At that time, IHCL also signed a marketing and distribution agreement with Brij Hospitality.
Brij Co-Founder Udit Kumar told Skift that he is hopeful that the acquisition will be completed within the next 30 days.