IndiGo on Thursday started bookings for IndiGo UpFront, a new paid Economy option that gives passengers front-row seats with extra legroom, priority boarding, and faster exit from the aircraft. IndiGo CEO Pieter Elbers positioned the product as a clear example of what he calls a “fit-for-purpose” airline. It is his way of moving IndiGo beyond the old debate of whether it is a low-cost or full-service carrier. According to Elbers, IndiGo now organizes its flights into three broad buckets: domestic, regional, and long-haul flights that are over seven hours. Across these, the airline will offer two cabin types - Economy and Stretch - and five fare products: Saver, Flexi, UpFront, Stretch, and Stretch+.