One of the report’s central findings concerns the growing role of generative AI in how people receive their news. The report adds that generative AI tools are increasingly “intervening between audiences and original journalism”. According to the report, many respondents believe that AI will “make it harder for news organisations to maintain direct relationships with audiences”. This case has become a focal point in debates about how generative AI systems source and monetise news content. According to the report, respondents plan to focus on “investigative journalism, analysis, and distinctive reporting”, while reducing investment in more routine content.