Delhi High Court grants Jr NTR protection over name, image and ai misuse; recognises his celebrity statusThe order follows a petition filed by the actor, citing widespread unauthorised and commercial exploitation of his identity across various platforms. Taking note of the submissions, the Court granted protection to Jr NTR’s personality rights, restraining unauthorised use of his name, image, likeness, and associated attributes. As part of the relief, the Court extended protection to the unauthorised commercial use of identifiers such as “NTR”, “Jr. NTR”, “NTR Jr.”, “Tarak”, “Nandamuri Taraka Rama Rao Jr.”, “Jr. Importantly, at a prima facie stage, the Hon’ble Court expressly recognised that Jr NTR has attained celebrity status in India, having built immense goodwill and reputation over the course of a successful career.