This is where GenAI has to take off if it is to become a sustainable, new wave in data processing. Since the third quarter of 2023, Big Blue has been providing cumulative bookings for software and consulting relating to GenAI. Sales of hardware and systems software were up by 29 percent to $3.85 billion in our model, and tech support for infrastructure was up 1 percent to $1.29 billion. IBM’s Software group had sales of just a tad over $9 billion, up 14 percent, with pre-tax income of $3.4 billion. The annualized run rate for GenAI consulting was $3.6 billion as Q4 2025 came to an end.