Talon.One, the leading incentives platform powering promotions and loyalty for 300 global enterprise brands, today announced the launch of its Unified Incentives Protocol (UIP), a new set of platform-agnostic standards designed to surface promotions and loyalty incentives across AI agent-based shopping experiences. UIP addresses this need by communicating incentives such as loyalty programs, promotions, discounts and rewards to agents in a standardized, machine-readable format. In this new reality, incentives will be a core part of how value is communicated to AI agents. With the Unified Incentives Protocol, we’re giving businesses the standards they need to remain discoverable, differentiated and competitive in agent-based commerce. The UCP extensions ensure that customers shopping via Gemini or other AI agents that adopt UCP can see and benefit from the complete loyalty experience a brand offers.