Yesterday, Pets at Home relaunched Pets Club Prices, which is now available exclusively to Pets Club members. Pets Club Prices gives Pets Club members access to exclusive savings across a wide range of petcare essentials, available in store, online and through the Pets at Home app. Membership to the Pets Club is free and provides personalised experiences and rewards tailored to each customer based on the needs of their pets. Innovation and personalisation are key to Pets at Home’s Pets Club offer to create more engaging customer experiences, often underpinned by AI. It will support further developments in personalised pet journeys, app engagement and integrated care across retail and veterinary services.