NewsBy Sophie ArundelThe team behind Come Over October and Share & Pair Sundays is planning international expansion after a year of strong growth for its wine advocacy campaigns. The founders of COME TOGETHER — A Community for Wine have unveiled plans to expand their wine advocacy campaigns in 2026, building on what they describe as a highly successful year for Come Over October and Share & Pair Sundays. Come Over October encourages consumers to share wine with friends, colleagues and family, while Share & Pair Sundays promotes coming together over a meal with wine. “We plan to grow our consumer reach by 50% through more retail engagement and direct marketing as well as owned content and social media,” said Gino Colangelo. Foundational partners of COME TOGETHER — A Community for Wine include Freixenet Mionetto, J. Lohr Vineyards & Wines, Jackson Family Wines and Southern Glazer’s Wine & Spirits.