While 55% of consumers said they have stopped buying from a brand due to price increases, 59% report abandoning a brand after a single bad experience. Brands centered on customer needs ranked among the top 10 most impactful customer experience criteria across all eight markets. Create emotional connections: Customer experience is emotional as well as functional. The X Index offers a global view of customer expectations and experiences, and it recognizes performers in each market. More information about the X Index can be found HERE.