The East Midlands Combined County Authority (EMCCA) has announced a new marketing campaign for the region. Tourism in Nottinghamshire is estimated to be worth £2.53bn to the local economy, supporting 22,500 jobs in the tourism sector. Elsewhere, more than eight million visitors come to Derby every year, contributing £365m to the Derby economy. “With the support of the EMCCA, and in partnership with Visit Nottinghamshire and Visit Derby, we’ve created a campaign that showcases the East Midlands as an accessible and compelling destination for overnight breaks. Our award-winning museums, attractions, and venues offer a huge opportunity to draw visitors from London to discover our pioneering stories.”