During the year, Dubai South welcomed 653 new companies, bringing the total number of operational businesses to more than 4,200, while achieving a 90% retention rate among existing companies. In real estate, Dubai South Properties successfully delivered The Pulse Beachfront, comprising 800 residential units. In response to growing demand, several key developments were launched in 2025, including HAYAT by Dubai South, Beachfront Gates, and South Square, all of which generated strong market interest and achieved complete sell-outs. Towards the end of the year, Dubai South Properties also announced its first retail and lifestyle destination, South Bay Mall, spanning 200,000 sq. Attracting new global players while maintaining high retention rates demonstrates the confidence businesses place in Dubai South as a strategic destination.