Limy’s tech aims to show brands how AI agents are driving sales for their businesses – and optimize AI to drive even more sales. Limy integrates directly with a brand’s content delivery software to detect when AI agents visit that advertiser’s site and which prompts led to a purchase. Limy’s deck also announces its ambitions to create an “ad network for AI agents,” by helping brands figure out what prompts they should put ad dollars against. As part of the ruling, publishers can opt out of having their content scraped for AI Overviews without decreasing their search visibility. Currently, Google indexes AIO and Gemini content with the same system as its search engine, meaning that if publishers don’t want their content to be used for AI search, they risk losing visibility within Google search, too.