Explore related questions BetaIn Europe, there are strict laws governing the health claims that can be made for dietary supplements. The regulations apply not only to ingredient suppliers and finished product brands but also to individuals marketing products online. How is influencer marketing regulated in the supplement industry? Even so, the European Consumer Organisation (BEUC) argues that laws surrounding influencer marketing are currently insufficient to protect consumers and is calling for a ban on influencers marketing food supplements. Member states can also implement additional rules and targeted bans.”While influencer marketing of food supplements remains legal, the IADSA states that education and sector-specific guidelines are essential.