Qatar Airways has launched its first-ever digital destination, ‘QVerse Island,’ in the popular online game Fortnite, allowing players to explore Doha and engage with the airline’s brand through interactive challenges and rewards. Sama is a prominent digital figure across Qatar Airways’ platforms who plays a central role as the in-world guide in QVerse Island. Her presence in Fortnite strengthens the continuity of Qatar Airways’ digital identity that includes the airline’s immersive web experience, QVerse, online brand storytelling, experiential activations, and interactive environments. Qatar Airways, through the QVerse Island, is extending its presence to such ecosystems to actively engage with travellers long before they search for their next journey. Visitors can immerse in interactive and adventurous experiences, compete alongside their favourite gaming content creators, and… pic.twitter.com/19qOwKk1Tk — Qatar Airways (@qatarairways) January 29, 2026