Bacardi Global Travel Retail has begun the year with a high-impact, multi-channel activation for Grey Goose vodka, extending the brand’s official partnership with the Australian Open tennis championships (12 January–1 February 2026) into the travel retail environment. The Australian Open provides a premium platform for Grey Goose to elevate its brand presence and cultural relevance through celebratory occasions. Returning as Official Vodka Partner for the second year, Grey Goose has enhanced the courtside fan experience at Rod Laver Arena with its signature Grey Goose Lemon Ace cocktail, a blend of Grey Goose Original vodka, passionfruit syrup and sparkling lemonade, garnished with fresh mint and lemon zest. During the tournament, Grey Goose cocktails are also available to guests at the invitation-only Emirates AO Marquee hospitality suite. Bacardi Global Travel Retail Marketing Director, Darragh Ryan said: “The Australian Open is a landmark celebration on the global sporting calendar and an ideal match for Grey Goose.