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Find me a blander corporate rebrand than This Bank
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News Archives - City AM
Find me a blander corporate rebrand than This BankThis Bank's renaming lacks imaginationWhat’s in a name?
The corporate rebrand for This Bank is insipid and lacks imagination, says Simon Hunt.
A litany of botched corporate rebrands haunts various corners of the Square Mile.
In case you missed it, this is a bank which this week relaunched as This Bank, after previously being known as JN Bank.
That is presumably the high street marketing execs for This Bank had in mind – a vision of total insipidity, devoid of imagination.