Staring at the supermarket whisky aisle, we grab a familiar name only to feel a pang of buyer’s remorse later. My goal now is simple: to help you level up your collection by identifying smarter, better value alternatives to the usual suspects, proving that a great dram does not have to be painfully expensive. This principle of seeking better value applies directly to single malts. Consider the entry-level Jura expressions, a prime supermarket staple. By looking just beyond the most familiar labels, you can find bottles that deliver superior flavour and value for every pound spent.