We’re going to look at some great examples of branded content that really get this right, showing how they build relationships and get noticed. Using rich multimedia and interactive features makes branded content more engaging and emotionally appealing. Successful branded content balances being entertaining and informative, creating experiences that feel as good as premium content. Innovative Approaches to Branded ContentSo, branded content. Putting Branded Content to WorkWe’ve looked at some really interesting examples of how brands are using content to connect with people.