The move caps an eye-popping run, with gold up roughly 17% so far in 2026, after a 64% surge in 2025. The London Bullion Market Association’s forecast has gold skyrocketing to $7,150 with an average price per ounce of $4,742 this year. Despite the allure, advisors caution against getting carried away by the gold rush. For example, if equity markets drop significantly, advisors should consider paring some positions in gold and reinvesting into equities at an attractive price point. But gold buyers beware, the markets have had the higher upside over the long term, Fincher said.