Snapchat lost $40 million on unsold Spectacles after its first glasses launch, and the impacts of similar losses from its AR glasses could be even worse, considering the cost of development, marketing, distribution, etc. And Snap is going to lose out on its AR Specs, whether it’s able to see that or not just yet. At this stage, Snap’s AR specs look to be significantly worse than Meta’s in-development AR glasses, with a smaller field of view, shorter battery life, a heavier frame, and fewer cameras. But Snap’s hoping that it can gain first-mover advantage, by releasing its Specs a year before Meta launches its consumer AR device. As such, it’s absolutely a smart idea for Snap to separate its AR glasses business from its main company, because without that safety measure, I’m not sure that Snap is going to make it.